DE LEÓN-NAVA

Creation of concept and graphic design for corporate identity of the law firm called De León – Nava.

Client: De León – Nava
Project: Corporate identity
Service: Branding
Business Unit: Genera Studio

In collaboration with Jacobs&Don.

CARRIER / A new plant

Welcoming video placed at the entrance of each plant, giving an over view of all the processes that are carried out in the plants.

Client: Carrier Mexico
Project: Corporate video
Service: Live action film production and sound editing.
Business unit: Albert Haiz / Ilusionistas

FEMSA / Esto es FEMCO

Endomarketing campaign to promote company values among the employees, this included a series of manuals detailing company rules, guidelines and practices.

Client: FEMSA Comercio
Project: Esto es FEMCO
Service: Endomarketing and graphic design
Business Unit: Genera Studio

CARRIER / Safestart

Concept creation and implementation of endomarketing campaign directed towards workplace safety.

Client: Carrier
Project: Safe Start
Service: Graphic design
Business Unit: Genera Studio

HEINEKEN / Think circular

Endomarketing campaign made up of a series of short videos highlighting sustainable and eco-friendly practices developed by workers of Heineken.

Client: Heineken International
Project: Think Circular
Service: Motion graphics, endomarketing, live action video production
Business Unit: Ilusionistas

ARCA / Identidad Convención

Brand identity for annual corporate event to celebrate the year’s triumphs and accomplished goals.

Client: Arca
Project: Brand identity for corporate event
Service: Graphic design
Business Unit: Genera Studio

HEINEKEN / We are engeneering

Concept creation and development of endomarketing campaign geared towards getting to know the engineering team, their objectives and their accomplishments,

Client: Heineken
Plant: Monterrey, Mexico
Project: We are engineering
Service: Graphic design and communication strategy
Business Unit: Genera Studio

Heineken / Innova Mty

Branding identity for corporate event to promote and incentivize creativy and innovation in all áreas from sales to production.

Client: Heineken
Plant: Monterrey, Mexico
Project: Innova Mty
Service: Branding identity
Business Unit: Genera Studio

Marqués 202 / Mojito

Video production created as part of an advertising campaign promoting the delicious food and great environment you can expect from Marqués 202.

Client: Marqués 202
Project: Mojito
Servicie: Live action video production, video editing, sound editing and advertising
Business Unit: Ilusionistas

EMMSA / Showroom

Interior design, decoration and creation of a showroom for the exhibition of fire fighting and fire prevention products where the users can get a clear idea of the final product.

Client. Emmsa
Project: Emmsa Showroom
Service: Industrial design, graphic design, interior design, production and installation
Business Unit: Enterprise

Heineken / Innovation Room Orizaba

Complete interior redesign of conference room to reshape the way employees experience pitch meetings and brainstorming sessions. A space for employees to relax and work in a more interactive and dynamic way, to promote creativity and thinking outside the box for new projects.

Client: Heineken
Plant: Orizaba, Mexico
Project: Innovation Room Orizaba
Service: Interior design, industrial design, fabrication and installation
Business Unit: Enterprise

Heineken / Training Room Tecate

Spatial design of training area for new employees in the brewing area for the best training and learning experience.

Client: Heineken
Plant: Tecate, Mexico
Project: Training Room Elaboración Tecate
Service: Interior design, industrial design, installation and production
Business Unit: Enterprise

Carrier / Muros gigantes

Creation and production of murals to highlight the many awards that Carrier has earned through years of hard work and excellence.

Client: Carrier Mexico
Project: Muros Gigantes
Service: Industrial design, graphic design, fabrication and installation
Business Unit: Enterprise

Heineken / Innovation Room Envasado Mty

Interior design of Innovation Room, development of a creative and relaxed environment to help with ideation for new and innovative projects and solutions for packaging department.

Client: Heineken
Plant: Monterrey, Mexico
Project: Innovation Room Envasado
Service: Interior design, graphic design, product design, production and installation.
Business Unit: Enterprise

Carrier / Sala Google

Interior design for a different kind of conference room, a space to relax and break away from the closed office mindset and promote team building activities that let creativity flow. A project spanning from concept and graphic design to production and installation.

Client: Carrier Monterrey
Project: Sala Google
Service: Interior design, graphic design, industrial design, fabrication and installation
Business Unit: Enterprise

Toyota / Sala de descanso

Interior design of relaxation lounge for the garage employees to have a comfortable and calming place to rest after their lunch break including puffs, hammocks, gaming style seats and a variety of couches.

Client: Toyota Linda Vista
Project: Sala de Descanso
Service: Interior design, installation, production and industrial design
Business Unit: Enterprise

Heineken / Challenger Room

Interior design and decoration of the «Challenger» Room which promotes company values and work ethic practices among employees.

Client: Heineken
Plant: Tecate, Mexico
Project: Challenger Room Tecate
Service: Interior design, graphic design and installation.
Business Unit: Enterprise

Carrier / Showroom Planta E

Full design and execution of showroom showcasing the components and final products of Carrier.

Client: Carrier Planta E
Project: Showroom
Service: Interior design, fabrication and installation
Business Unit: Enterprise

Heineken / Training Room Envasado Mty

Concept creation and development of interior design for training room of packaging department with the objective to display the information in a way that would be visually appealing and well organized to ensure the best learning experience.

Client: Heieneken
Plant: Monterrey, Mexico
Project: Training Room Envasado
Service: Interior design, graphic design, production and installation.
Business Unit: Enterprise

Carrier / Muros CTL

Decoration of walls inside the production plant representing the hard work and excellence in quality of the employees. The project also included the illustration and production of two of the larger products of the plant in a life size represention.

Client: Carrier Charlotte Plant, North Carolina, USA
Project: Muros CTL
Service: Industrial design, graphic design, production and installation
Business Unit: Enterprise

LOCURA / Campaña ATL

Online and printed ad campaign to promote Locura’s clothing lines by showcasing the variety and fashion forward style of the clothing.

Client: Locura
Project: ATL Campaign
Service: Marketing, integral advertising & video campaign.
Business Unit: Albert Haiz

Worked in collaboration with Jacobs&Don.

Heineken / Ser Bronce

Endomarketing campaign created to incentivize cero waste, values and responsibility practices and culture among the employees of the company.

Client: Heineken
Plant: Monterrey, Mexico
Project: Ser Bronce
Service: Endomarketig
Business Unit: Genera Studio / Albert Haiz

IMBERA / COCA-COLA 3D VIS

Video created to showcase a new line of display refrigerators made for Coca Cola inspired by the Coca Cola swerve to enhace product visibility and sales.

Client: Imbera
Project: 3D Vis
Service: Motion graphics, 3D animation, sound editing and video editing
Business Unit: Ilusionistas

ENRIQUETA

Creation of concept and graphic design for the brand identity of Enriqueta.

Client: Enriqueta
Project: Brand Identity
Service: Branding and brand strategy
Business Unit: Genera Studio

Worked in collaboration with Jacobs&Don.

UNIQUE

Creation of concept and graphic design for brand identity of Unique, a comfort food restaurant.

Client: Unique
Project: Brand identity
Service: Branding and brand strategy
Business Unit: Genera Studio

Worked in collaboration with Jacobs&Don.

KROMATIK

Creation of corporate identity for a business that works in production and distribution of industrial grade coatings.

Client: Kromatik Industries
Project: Corporate Identity
Service: Branding
Business Unit: Genera Studio

GRUPO PROTECNO

Creation of concept and graphic design of corporate identity for Grupo Protecno along with development and implementation of communication and marketing strategies.

Client: Grupo Protecno
Project: Corporate identity, communication and marketing strategy
Service: Branding and brand strategy
Business unit: Genera Studio

Worked in collaboration with Jacobs&Don.

ARCA / Pared modular

Graphic design, production and installation of wall made up of cubes to showcase different brands for a personal event by ARCA Monterrey.

Client: Arca Continental
Project: Pared Modular de Marcas
Service: Industrial design, graphic design, production and installation.
Business Unit: Enterprise

TRUE DESIGN

Creation of concept and graphic design for corporate identity of an architecture and engineering firm.

Client: True Design
Project: Corporate identity
Service: Branding
Business Unit: Genera Studio

Worked in collaboration with Jacobs&Don.

Toyota / Basket Recycling

Concept creation and implementation of recycling campaign in “Toyota Linda Vista” car dealership. The project spanned from product design to graphic design with the objective of incentivizing recycling through a fun and dynamic experience by creating 3 basketball nets above the recycling bins.

Client: Toyota Linda Vista Agency
Project: RSE Recycling
Service: Industrial design, graphic design, fabrication and installation
Business Unit: Enterprise

Tec de monterrey

Video that pays hommage to the demolition of Tec de Monterrey’s iconic stadium, with special focus on memories and history of the stadium while looking towards an even better future.

Client: Tec de Monterrey
Project: La historia se queda contigo
Service: Live action video production, video editing, sound editing and advertising
Business Unit: Ilusionistas

IMBERA / BABY COOLER

Video with the spotlight on a product custom made for the Rayados de Monterrey soccer team.

Client: Imbera
Project: Baby Cooler
Service: Motion graphics, video editing and sound editing.
Business Unit: Ilusionistas

UNIQUE / Youtube campaign

YouTube ad campaign showcasing Unique’s take on casual cuisine and a relaxed environment.

Client: Unique
Proyect: Advertising Campaign on YouTube
Service: Online Marketing & Advertising Videos
Business Unit: Albert Haiz / Ilusionistas

ARCA / Copa fundamentales

Brand identity for corporate event to celebrate the accomplishments of their salesforce.

Client: Arca Continental
Project: Copa fundamentales
Service: Graphic design and brand identity
Business Unit: Genera Studio

YOGOGO

Creation of concept and graphic design for brand identity of Yogogo.

Client: Yogogo
Project: Brand identity and advertising
Service: Branding and advertising
Business Unit: Genera Studio

Worked in collaboration with Jacobs&Don.

BIOPARQUE / En tu escuela

Illustration of teaching material for children as part of the Bioparque en tu Escuela campaign from Bioparque Estrella Monterrey.

Client: Bioparque Estrella
Project: Bioparque en tu escuela
Service: Illustration and graphic design
Business Unit: Genera Studio

HEINEKEN / Quinto elemento

Concept creation and development of endomarketing campaign focused on creating an excellent work environment. Each of the four basic elements represent a part of what it takes to be a great employee and they all combine to create the fifth element, you.

Client: Heineken
Region: Yucatan, Mexico
Project: El quinto elemento
Service: Graphic design and endomarketing
Business Unit: Genera Studio

TEO / Digital campaign

Online advertising campaign to showcase TEO’s chocolates, their excellent product along with the joy of eating chocolate.

Client: TEO
Proyect: Digital Campaign
Service: Online Marketing and Content Design
Business Unit: Albert Haiz

FEMCO / Talento en movimiento

Infographic detailing the steps and processes involved in personnel relocation to other countries and their return.

Client: FEMCO
Project: Talento en movimiento
Service: Graphic design and communication strategy
Business Unit: Genera Studio

HEINEKEN / Safe modes

Concept creation and development internal video showing safety guidelines and operation practices of the plant in an interesting and engaging way.

Client: Heineken
Plant: Monterrey
Project: Safe Modes
Service: Motion graphics
Business Unit: Ilusionistas

IMBERA / Refrigerador amigo

Concept creation and development of manual for new product owners, complete with proper use guidelines, sales tips and maintenance instructions.

Client: Imbera
Project: Refrigerador amigo
Service: Illustration and graphic design
Business Unit: Genera Studio

FEMCO / Manual del jefe

Client: FEMCO
Project: Manual del jefe
Service: Illustration and editorial design
Business Unit: Genera Studio

FARMACIAS YZA

Concept creation and implementation of endomarketing campaign geared towards promoting company values and maintaining quality standards on a national level.

Client: Farmacias Yza
Project: Campaña Una Gran Familia
Service: Illustration and graphic design
Business Unit: Genera Studio

HEINEKEN / Conquer Tool

Concept creation and development of endomarketing campaign to help with prospect localization.

Client: Heineken
Reach: All 7 manufacturing plants in Mexico
Project: Conquer Tool
Service: Graphic design
Business unit: Genera Studio

QUIMMCO / Excelencia

Concept creation and implementation of endomarketing campaign.

Client: Quimmco
Project: SEQ Campaign
Service: Graphic design
Business Unit: Genera Studio

ARCA / Villa de nutrición

Illustration and graphic design of endomarketing campaign for Arca / Santa Clara.

Client: Santa Clara
Project: Illustration of Villa de Nutrición
Service: Illustration and graphic design
Business Unit: Genera Studio

Heineken / Campaña Somos

Endomarketing campaign to promote integration and teamwork within the company, using «Somos» (We are) as the core concept to drive unity among the employees.

Client: Heineken
Plant: Monterrey, Mexico
Project: Campaña Somos
Service: Graphic design and communication strategy
Business Unit: Genera Studio

Heineken / Liga clase mundial

Internal communication campaign to promote excellence in all aspects of their work. The soccer theme was chosen to promote participation and for motivation.

Client: Heineken
Reach: All 7 manufacturing plants in Mexico
Project: Liga clase mundial
Service: Graphic design and endomarketing
Business Unit: Genera Studio

Imbera/ Campaña sostenibilidad

Endomarketing campaign created to incentivize sustainable and eco-friendly practices among the employees of the company.

Client: Imbera
Project: Sustainability campaign
Service: Advertising and graphic design
Business Unit: Genera Studio

IMBERA / VIDEO DOOR

Advertising video to showcase a new product consisting of interactive screens integrated into refrigerator doors by Imbera.

Client: Imbera
Project: Video Door
Service: Motion graphics, 3D animation, and sound editing
Business Unit: Ilusionistas

Tecmilenio / Scrabble gigante

Production of giant Scrabble board located in Universidad TecMilenio, for the students to have a space to play and relax between classes.

Client: Universidad TecMilenio
Project: Scrabble Gigante
Service: Industrial design, fabrication and installation.
Business Unit: Enterprise

ARCA / Negocios compartidos

Live action video to showcase new and upcoming small businesses in Monterrey and promote the bonds between the members of the local community.

Client: Arca Continental
Project: Negocios compartidos
Service: Live action video production
Business Unit: Ilusionistas

Super Chikis / Branding and illustration

Creation of concept and graphic design of brand identity for Super Chikis a brand focused on inclusivity and celebrating diversity.

Client: Super Chikis
Project: Brand identity
Service: Branding, advertising and illustration
Business Unit: Genera Studio

Worked in collaboration with Jacobs&Don.